Cutting-edge tech, cross-border art, Chinese Valentine's Day

Hello fellow marketing genius,

Here are the newest China marketing trends from the team at Resonance.

This month’s report includes: Barbie, CVD, Acne Studios, Acqua Di Parma, Shiseido, Pepsi, Sprite, Ganni, Taobao, Red, and Douyin.

• TREND: BARBIE
  Barbie's timeless IP showcases the power of leveraging classic brand identity for impactful marketing
  

• TREND: CVD
  Brands are enhancing relevance by integrating with Chinese holidays, demonstrating the importance of localized marketing strategies

• ACNE STUDIOS
  Acne Studios seamlessly blends traditional mediums with modern fashion marketing, highlighting the value of diverse marketing approaches
  

• ACQUA DI PARMA
  Acqua Di Parma's cross-border art marketing exemplifies the potential of global strategies tailored with a touch of artistry
  

• SHISEIDO
  Shiseido's adoption of cutting-edge technology trends in their IMC campaigns underscores the evolving digital landscape of the beauty industry
  

• PEPSI
  Pepsi's innovative music marketing strategies resonate with GenZ, emphasizing the importance of aligning brand messaging with generational preferences
  

• SPRITE
  Sprite's strategic use of trending hashtags for product launches showcases the power of timely online engagement
  

• GANNI
  Ganni's effective ESG marketing approach demonstrates the growing consumer desire for brands with sustainable and ethical commitments
  

• TAOBAO
  Taobao's 'The Night of Tao Bao' initiative underscores the potential of content marketing to stimulate economic activity and engagement
  

• RED
  RED's strategic use of the Life Festival to amplify Citywalk highlights the power of event marketing in generating significant social conversations
  

• DOUYIN
  Douyin's success with the 'Chinese Ingredient' IP reveals the growing importance of authenticity and source tracing in beauty brand marketing

💙 we create resonance

Resonance is a digital / social media marketing agency based in Shanghai, China. Our service is “everything digital x social marketing”. We’ve been around since 2008 and have done great work for many of the world’s most well-known lifestyle brands. Visit us on the web or email us to find out more.

Radar Report is a monthly report we distribute to clients, partners, and industry peers. It’s a useful way to track the latest, most interesting brand and platform strategies, allowing readers to see new trends as they develop, one case study at a time. Click here to subscribe to the report.