Radar Report | Resonance

Radar Report

New China marketing trends, insights, and case studies every month Created by Resonance

OutdoorOutdoor
+1+1
The 12 Best Outdoor Brand Marketing Campaigns in China

The 12 Best Outdoor Brand Marketing Campaigns in China

ft: The North Face, Nike, Balenciaga, Columbia, Salomon, Anta, ARC'TERYX, Descente, ON, Player, Take Your Time, and Weekly Sports.

Consumer ElectronicsConsumer Electronics
The 20 Best Consumer Electronics Marketing Campaigns in China

The 20 Best Consumer Electronics Marketing Campaigns in China

ft: Apple, Sony, Samsung, Xiaomi, Lenovo, TCL, Haier, Redmi, Miele, Bose, OPPO, Fotile, Insta360, Taobao and Tmall.

TourismTourism
+1+1
13 Best Travel / Tourism Campaigns in China

13 Best Travel / Tourism Campaigns in China

ft: The North Face, New Zealand Tourism, Singapore Tourism Board, Singapore Airlines, Jilin Culture and Tourism, Huazhu, Kuaishou, Fliggy, Red, Ctrip Qunar, Taobao

Women's DayWomen's Day
Women's Day Campaign Trends | China

Women's Day Campaign Trends | China

ft: Starbucks, Xiaomi, Hermes, Coach, Dior, Vans, Ikea and more

FashionFashion
Asian Games and Fashion week, AR, VR, & AI in China

Asian Games and Fashion week, AR, VR, & AI in China

ft: Loewe, LV, Chanel, Max Mara, Prada, Lululemon, New Balance, Moutai and many more

TravelTravel
Post-Pandemic travel trends: consumers, brands, platforms

Post-Pandemic travel trends: consumers, brands, platforms

ft: Australian Tourism, Visit Denmark, Fujian Tourism, Etihad Airways, Spring Airlines, Atour Hotels, Vivo

Cutting-edge tech, cross-border art, Chinese Valentine's Day

Cutting-edge tech, cross-border art, Chinese Valentine's Day

ft: Barbie, CVD, Acne Studios, Acqua Di Parma, Shiseido, Pepsi, Sprite, Ganni, Taobao, Red, Douyin

KOL, KOC, local culture, 618, AI service, music resurgence

KOL, KOC, local culture, 618, AI service, music resurgence

ft. La Labo, Ganni, Louis Vuitton, Miu Miu, Crocs, Athletic Greens, Tesla, Tmall, JD, Red, Kwai

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