KOL, KOC, local culture, 618, AI service, music resurgence

ft. La Labo, Ganni, Louis Vuitton, Miu Miu, Crocs, Athletic Greens, Tesla, Tmall, JD, Red, Kwai

July 24, 2023

Hello fellow marketing genius,

July trends and insights from: La Labo, Ganni, Louis Vuitton, Miu Miu, Crocs, Athletic Greens, Tesla, Tmall, JD, Red and Kwai.

Download the July 2023 issue of the Radar Report. Questions, comments, reach out and discuss: contact Rand @ Resonance

The July 2023 report covers:

  • LE LABO
    How Le Labo Integrated Cultural Elements in their Mainland China Store Launch

  • GANNI
    Creating Local Connections: How Ganni Utilized KOLs and Social Topics for Brand Influence

  • LOUIS VUITTON
    Fusing Brand Spirit with Local Culture: How LV Leveraged Co-branding to Amplify Brand Awareness

  • MIU MIU
    Fusing Tradition with Fashion: How Miu Miu Leveraged Localized Events for Brand Engagement

  • CROCS
    Tuning into Youth Trends: How Crocs Utilized Popular Music for Brand Rejuvenation

  • ATHLETIC GREENS
    Health Meets Fitness: How Athletic Greens Leverages Local Fitness Platforms for Brand Awareness

  • TESLA
    Harnessing Co-branding Power: Helena Rubinstein and Tesla's EDC Event Strategy Amplifies Brand Influence

  • TMALL
    Strategic, Effective Use of Digital Infrastructure in the 618 Event

  • JD
    Revolutionizing E-commerce with AI: How JD Employed Intelligent Customer Service and AIGC for the 618 Event

  • RED
    Redefining E-commerce through Slow Live Stream: The Impact of KOS on RED's 618 Event

  • KWAI
    Summer Marketing IP: Transforming Traditional E-commerce Logic for the 618 Event

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Resonance is a digital / social media marketing agency based in Shanghai, China. Our service is “everything digital x social marketing”. We’ve been around since 2008 and have done great work for many of the world’s most well-known lifestyle brands. Visit us on the web or email us to find out more.

Radar Report is a monthly report we distribute to clients, partners, and industry peers. It’s a useful way to track the latest, most interesting brand and platform strategies, allowing readers to see new trends as they develop, one case study at a time. Click here to subscribe to the report.