KOL, KOC, local culture, 618, AI service, music resurgence

Hello fellow marketing genius,

July trends and insights from: La Labo, Ganni, Louis Vuitton, Miu Miu, Crocs, Athletic Greens, Tesla, Tmall, JD, Red and Kwai.

Download the July 2023 issue of the Radar Report. Questions, comments, reach out and discuss: contact Rand @ Resonance

The July 2023 report covers:

• LE LABO
  How Le Labo Integrated Cultural Elements in their Mainland China Store Launch
  

• GANNI
  Creating Local Connections: How Ganni Utilized KOLs and Social Topics for Brand Influence

• LOUIS VUITTON
  Fusing Brand Spirit with Local Culture: How LV Leveraged Co-branding to Amplify Brand Awareness
  

• MIU MIU
  Fusing Tradition with Fashion: How Miu Miu Leveraged Localized Events for Brand Engagement
  

• CROCS
  Tuning into Youth Trends: How Crocs Utilized Popular Music for Brand Rejuvenation
  

• ATHLETIC GREENS
  Health Meets Fitness: How Athletic Greens Leverages Local Fitness Platforms for Brand Awareness
  

• TESLA
  Harnessing Co-branding Power: Helena Rubinstein and Tesla's EDC Event Strategy Amplifies Brand Influence
  

• TMALL
  Strategic, Effective Use of Digital Infrastructure in the 618 Event
  

• JD
  Revolutionizing E-commerce with AI: How JD Employed Intelligent Customer Service and AIGC for the 618 Event
  

• RED
  Redefining E-commerce through Slow Live Stream: The Impact of KOS on RED's 618 Event
  

• KWAI
  Summer Marketing IP: Transforming Traditional E-commerce Logic for the 618 Event

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Resonance is a digital / social media marketing agency based in Shanghai, China. Our service is “everything digital x social marketing”. We’ve been around since 2008 and have done great work for many of the world’s most well-known lifestyle brands. Visit us on the web or email us to find out more.

Radar Report is a monthly report we distribute to clients, partners, and industry peers. It’s a useful way to track the latest, most interesting brand and platform strategies, allowing readers to see new trends as they develop, one case study at a time. Click here to subscribe to the report.